SEO and Social Media Strategy

Positions available: 4 (working as a team) Our team is looking for social media marketing wizards who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as Wix, Leadpages, Hootsuite We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: A comprehensive strategy to increase online engagement for a new software program. This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Brand Identity, Logo and Graphic Design

Positions available: 2-4( teams) Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more! We believe this project will require: Research to define our unique brand position and create consistent promotional messaging Logo and/or Name Proposal that highlights brand awareness and brand positioning A branding guide Identifying and using tools to design prototypes that can be implemented into our marketing collateral We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research. We are looking for a team of 2 to 4 students for a total of 320 hours.

Go-to-Market Software Launch Marketing Strategy

Our organization is able to offer a virtual opportunity for a team of students. The team will interact directly with the CEO through a collaborative relationship. We are looking for ideas...we do not believe we know everything and welcome innovation and energy. That combined with the business experience and wisdom of the founder and staff should prove extremely impactful. The students will have latitude, access to resources, seasoned professionals while building a great skill set. The primary focus for the students will be: to develop a comprehensive go-to-market strategy for our new software product. Our goal at the end of this experience is: to have a marketing strategy with clear execution direction to launch our first software product and for the students to have utilized and built skills that position them well for their future career prospects. Other duties the student may complete could include : Uncover marketing methods with the best ROI specifically for our new software product for our virtual career management service business. This begins with a market assessment. Based on those findings, develop a comprehensive launch marketing strategy. We will plan to communicate with our virtual intern using these communication tools: Microsoft Teams and email. Student's primary contact : Jill Huggett, CEO

Multi-coach Software Application Development

Help us architect a new software system that can handle all the essential features of our solution and remain scalable for additional feature implementation. We are looking to have a system that manages our service business that can be utilized by multiple users (coaches) and have a dashboard that both the customer and the user can see. Capabilities include: A customer dashboard as well as a user dashboard Capability to create forms with text boxes that a customer can complete as exercises and the user can view. User ability to log on and manage their individual customer engagements, without being able to see the other coach activities. An administrator-level that can see all of the customers and users